Biased History of Music in Advertising
Fri May 5th 14:00-14:30 | Suecia
Music in advertising has become an important aspect and monetizer of the global music industry, but it wasn’t always relevant nor respected. Josh Rabinowitz, an important player in the business for the last two decades, will examine that history and deliver some anecdotal insight into why people pay so much attention to that intriguing space where music and ads intersect.
Meet Josh Rabinowitz/Townhouse.
Josh Rabinowitz (US)
Executive Vice President & Director of Music, Townhouse
Josh Rabinowitz has been of one the most successful music executive in the advertising field for the past 15 years. As an executive music producer, he has worked on many top campaigns for brands such as Cover Girl and Pantene. In addition, Rabinowitz has worked with an array of hit music artists, such as Rihanna, the Black Eyed Peas, Cyndi Lauper, Macy Gray, LL Cool J and Smokey Robinson.