Photo: Thorsten Overgaard

Let’s Talk Music and Brands

Fri May 5th 10:00-13:00 | Suecia

Let’s Talk Music & Brands focus on music & brands with the premise that the combination of the musicians’ creativity and the commercial players’ sense of business acumen create unique content which hit the target group whether it’s executed via a digital strategy, a live event or a festival activation. We will discuss why it works, the potentials and what the future will bring. 

Presented by Volume in collaboration with Promus & SPOT+

Tomorrow Comes Today – Keynote by Arnon Woolfson

Fri May 5th 10:00-10:45 | Suecia

Arnon Woolfson is Head of Entertainment at Synergy in London (a part of The Engine Group) and Senior Supervisor at Polar Music Prize. Arnon Woolfson will open the day with an inspiring keynote speech on marketing anno 2017 – Why a music strategy makes sense with examples of why many people misunderstand what a music strategy actually is.

Arnon Woolfson (UK)

Head of Entertainment, Synergy Agency
Arnon Woolfson has spent more than 20 years in the marketing & entertainment business, working on high profile projects across music and brands. He has developed award-winning campaigns for brands such as Coca Cola, Nestlé and BBC, and has worked with artists like Avicii, and Wyclef Jean. He currently runs the Entertainment business at Synergy, an award-winning sports marketing business.

What is Hot in Creative Collaborations?

Fri May 5th 10:50-12:25 | Suecia

With representatives from Danish and international agencies and brands the audience will get an update on the current trends, be inspired by seminal cases and get insights on how to navigate in a varied landscape of different interests – and finally how to create strategies for brands with music as the key driver.

Panel: Arnon Wolfson/Synergy, Carl Blom/Flagstone, Johannes Dybkjær Andersen/Volume, Henrik Taudorf Lorensen/Roli, Christina Brandis/TDC/Danske Bank.

Moderator: Eric Johnson/McCann.

Eric Johnson (US)

SVP Executed Integrated Music Producer, McCann
Eric Johnson is a music supervisor, DJ, director, musician, filmmaker, artist & producer. He has spent nearly seventeen years in the advertising industry, working at Wieden + Kennedy then at Young & Rubicam New York, DDB Chicago, Search Party Music and now at McCann NY as the SVP Executive integrated Music Producer. He has directed award-winning TV commercials for Nike and multiple music videos.

Carl Blom (SE)

Founder & Owner, Flagstone
Carl Blom is a lawyer and since 2001 he has run the media consultancy firm Flagstone. He is a manager, publisher, and legal and strategic advisor to various high profile brands using music- and entertainment content. He lectures at various universities in Sweden, has worked with some of Swedens leading music exports such as The Cardigans, The Hives and Mando Diao, and is a frequent speaker at international media events.

Johannes Dybkjær Andersson (DK)

CCO & Partner, Volume
As Creative Director at Volume Johannes Dybkjær Andersson is responsible for concepts, collaborations and campaigns for clients such as Hi-Fi Klubben, Microsoft, The Royal Danish Theatre, and artists including MØ and Mew. Furthermore, he is a consultant and advisor for Bandakademiet, and is a part of Karrierekanonens listening jury. Previously he was International Marketing Manager at Sony Music Denmark.

Henrik Taudorf Lorensen (DK)

COO, ROLI
Henrik Lorensen is Chief Operating Officer of ROLI. He is helping strengthen the London-based maker of next-generation highly expressive and accessible digital instruments. From 2011 to 2016 Henrik started B&O PLAY. B&O PLAY propelled growth through innovative artist collaborations with bands like MEW and Scarlet Pleasure. Collaborations that provided a platform for the bands creativity while showcasing B&O PLAYs focus on art, music and technology.

Christina Brandis (DK)

Senior Brand Activation Manager, TDC & Danske Bank
Christina has worked with some of the biggest brands in Denmark including TDC, YouSee, Carlsberg and Danske Bank, and she has developed campaigns, concepts and strategic partnerships with various Danish artists. She has worked with both high profiles as well as up-and-coming Danish artists using different formats such as intimate sessions and webisodes. She worked on last years campaign with YouSee and Lukas Graham.

Artist Talk w/ Emil Simonsen & Martin Kjær Skou

Fri May 5th 12:30-13:00 | Suecia
[Danish]

Formiddagens sidste halve time er allokeret til musikerne, som er helt centrale spillere i dette mix. Vi spørger musikere, der har erfaringer på dette felt om, hvorfor det er interessant at indgå partnerskaber og ikke blot at finde sig en sponsor. Hvad får de ud af det? Hvilke fordele og ulemper er der? Og ikke mindst – hvilke fordomme (hvis nogen) støder man på, når man som musiker indleder et samarbejde med et kommercielt brand.

Panel: Emil Simonsen/Suspekt & Martin Kjær Skou.

Moderator: Le Gammeltoft/Heartbeat. 

Le Gammeltoft (DK)

Founder & CEO, Sound of Copenhagen Records & Heartbeats
Le Gammeltoft er iværksætter med stort I inden for musik og kultur. Hun er bl.a. kendt som DJ og radiovært, hvor hun en årrække arbejdede på P3 og P6 og bl.a. var vært på Smag på P3 og Unga Bunga. I 2008 stiftede hun pladeselskabet Sound of Copenhagen med Kjeld Tolstrup, og i 2014 etablerede hun heartbeats.dk, som i dag er vokset til et online kultursite med lyd, tekst og billeder.

Emil Simonsen (DK)

Musiker & Rapper, Suspekt
Emil Simonsen er bedst kendt som en del af raptrioen Suspekt, der har eksisteret på den danske hip hop scene siden 1999. Udover at være en anmelderrost og anerkendt rapper er han uddannet fra Music Management og medejer af pladeselskabet Tabu Records, der bl.a. har udgivet L.O.C., Veto og Suspekts egne plader. Herudover har han bl.a. lavet et projekt med Suspekt, Muskelsvindfonden og Hummel i forbindelse med Grøn Koncert 2016.

Martin Kjær Skou

Brand Manager, Hi-Fi Klubben